Creativity
Before an individual sets his/her sights on creating something new, they often have to be inspired by something or someone. YouTube was only officially launched in Pakistan this decade, and since then the Pakistani YouTube community has grown at an exponential pace. Over the past few years, there has been an increase of vloggers globally that post their videos on YouTube. Due to the internet, teenagers and young adults in Pakistan were able to take inspiration from western vloggers and design a vlogs that they believed would thrive in the Pakistani market.
Even though the videos these vloggers churn out every week aren't 100% down to their own creativity, new media platforms allowed them to take an idea and play around with it to tailor it to their audience and their target market. This still requires an individual to be creative and come up with ideas to make their product distinct from that of someone with millions of subscribers on YouTube.
Sasha Frere-Jones' article in The New Yorker, "1 + 1 + 1 = 1" mentions "Mashups find new uses for current digital technology, a new iteration of the cause-and-effect relationship behind almost every change in pop-music aesthetics: the gear changes, and then the music does". Mashups are similar to my example above of vlogs. In this case, it is a digital music software that enables someone to exercise their creativity to make a brand new product.
Even though the videos these vloggers churn out every week aren't 100% down to their own creativity, new media platforms allowed them to take an idea and play around with it to tailor it to their audience and their target market. This still requires an individual to be creative and come up with ideas to make their product distinct from that of someone with millions of subscribers on YouTube.
Sasha Frere-Jones' article in The New Yorker, "1 + 1 + 1 = 1" mentions "Mashups find new uses for current digital technology, a new iteration of the cause-and-effect relationship behind almost every change in pop-music aesthetics: the gear changes, and then the music does". Mashups are similar to my example above of vlogs. In this case, it is a digital music software that enables someone to exercise their creativity to make a brand new product.
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